Class Concept
This is professional public relations and/or financial development work at a state agency. Employees initiate, plan, and manage a wide variety of financial development and/or public relations projects, possibly on a state-wide basis as well as coordinate special fund-raising events and promotional/fund-raising efforts. Work includes development of project parameters, budget, organization, publicity, and subsequent assessment of effectiveness. Employees may also plan and direct a statewide volunteer program. Work is performed under the general supervision of a director and/or development director Employees participate in planning, organizing, and managing various projects designed to solicit both financial and volunteer support. Work includes organizing and overseeing on-air direct mail fund-raising campaigns; planning special fund-raising events including arranging for facilities, speakers, ticket sales, underwriters, and budget development; meeting with corporate, social, and political leaders in order to acquire financial support for purchased program acquisitions or local productions; and handling any problems that may arise with corporate and private contributors. Work may also include responsibility for the organization, management, and training of a statewide volunteer network. In all program activities, employees are responsible for the development of appropriate informational and promotional materials, as well as the determination of effective marketing strategies. Work requires the employee to analyze demographic and market data, program costs, as well as corporate history and organizational structures in the development of marketing plans, fund-raising strategies, and underwriting proposals. Employees exercise considerable initiative and originality in the development of special fund-raising projects that will appeal to various target groups. Employees must have a full understanding of fundraising techniques, marketing, and public relations functions.
